Go-to-market strategy, revenue forecasting, territory planning, quota optimization
Marketing automation, lead scoring, demand generation, campaign optimization
Sales process optimization, territory management, quota planning, performance analytics
CRM optimization, systems integration, tech stack consolidation, platform migrations
Revenue attribution, predictive analytics, pipeline analysis, performance dashboards
Customer journey optimization, retention strategies, expansion revenue, health scoring
Predictive lead scoring, AI-driven insights, intelligent automation, conversation analytics
ABM strategy, account intelligence, personalized campaigns, buying committee engagement
For a B2B client with an exceptionally narrow target market, we designed and refined hyper-focused Google Ads campaigns. The strategy pinpointed decision-makers, drove qualified traffic, and converted interest into long-term contracts, delivering a 6x (yearly) return on ad spend.
For a medical client, we implemented a fully integrated Revenue Operations process alongside precision-targeted Google Ads. By aligning marketing automation, lead scoring, and sales enablement, we transformed ad clicks into high-value patients and contracts, delivering an 8.3x return on investment.
A previous partner had struggled to execute on a lead generation campaign and left our client at a financial loss. We recovered that campaign and delivered an ROI.
We overhauled the website to align with SEO best practices and improve user experience. This comprehensive rebuild boosted search visibility, attracted a surge of engaged visitors, and drove a 45% year-over-year increase in organic traffic.
Through sales funnel optimization, advanced lead scoring, and precision-targeted PPC campaigns, we enabled a SaaS client to close a multi-million-dollar contract with a nationally recognized hospital. (We bet you've heard of them.)
We obtained the competitive Google Ad Grant for a Philadelphia-based nonprofit, unlocking $10,000 per month in free Google Search ads to expand their reach, increase awareness, and drive ongoing donor engagement.
By running precision-targeted Google and Facebook ad campaigns, we consistently achieved a 4:1 return on ad spend, profitably scaling enrollments for our client’s online course program.
Damron Media delivered a 4:1 ROAS for Jazz-Library's SEM campaign through their strategic lead generation approach. What impressed us most was their proactive expertise - they even paused our campaign mid-flight to reset and optimize when unsatisfied with initial performance, demonstrating rare ownership and commitment.Josh Walsh - Founder
"Keep the chicken, give me the spicy picahňa"
Founder & Lead Strategist
Michael is a Canton native who has built his career on delivering measurable financial results for his clients. With a background rooted in entrepreneurial thinking and analytical precision, he has consistently helped organizations optimize their revenue streams and improve their bottom line performance.
His approach combines strategic financial analysis with practical implementation, enabling clients to identify growth opportunities and execute data-driven decisions that produce sustainable results. Michael's expertise spans revenue optimization, financial modeling, and performance analytics, with a particular focus on helping businesses scale efficiently.
When not working with clients, Michael enjoys returning to his Ohio roots and staying connected to his community. His work philosophy reflects his Midwest values: honest communication, reliable execution, and a commitment to delivering real value for every engagement.
Our blueprint sessions map a path from your current positioning to the results you desire. Our approach is a data driven analysis session to drive more revenue from your business.
Interested to know what it's like to work together? Lets sketch out your blueprint.
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